Facebook flamingos come in a variety of colors. But in order for you to become brighter and better, you need to work on your Facebook page. Fill it with livid detail, attractive photos and a stunning cover photo. If you follow my steps to embellish your page, I promise that you will be one of the most stunning of all the local Facebook pages, and grow yourself a large audience.
So despite what felt like setting up a detailed page last time was really just the bare bones. Where does our Facebook page sit out right now? A really sad blank space with no likes.
This might be the moderator’s view (the person who runs the page, and not someone else), but wow. It’s like a ghost town right?
Let’s focus on
- Adding a cover photo, and filling out crucial information that will both inform and interest your visitors to the page
- Create our first post and find out how to track organic and paid growth
- Promote the page so that your business’ page has more then just one like (Mom is so proud of you by the way)
Cover Photo (The button that says ‘Add a cover’)
WixBlog does a great job in helping us pick out a great cover photo. Obviously with the examples they use, the pages featured have some sort of a creative team and I’m guessing you don’t. But try to get inspired. Your cover photo should be something that is something second to your logo – something you want to summarize and represent your business. It could be an inspirational quote by the founder of your firm, a photo of your restaurant’s most renowned dish (speaking of such, please use good lighting (natural lighting works just fine or click here). I hate when restaurants put up bad quality pictures of food. I want to see detail and the true green of that arugula. If you are technical, keep in mind that the photo needs to be at least 399 pixels wide and 150 pixels tall. In other words just don’t grab a really small file/picture from the internet and paste it up there and expect it to be great.
For the purpose of Grace’s Marketing we are going to put up a picture of Fabulous Street because that’s where we are located in this pretend world we’ve created. And we are known for being fabulous. Excuse the bad photoshop.
Click on About (located on the sidebar when you are on your central page) and then Edit page info. Follow the fall leaves.
So wow. Lots of information is already filled in, isn’t that great? Honestly, the more information the better. The things that are already filled in were asked for when setting up the initial page, so either update that stuff if you don’t see it as fitting as you did before or leave it alone. Use your better judgement in what you would want someone to know about your business, and what people wouldn’t give two hoots about. I think some pretty important stuff you should include are hours, price range (if your a restaurant or service to the public). The wireless network tab though? I mean if you really want to put on your Facebook page if you have free wifi or not. I haven’t exactly looked up a local restaurant and looked specifically for where they put on their page if they had free wifi or not.
Our first post!
It’s almost as bittersweet as putting your first dollar owned on display, right? Posting is super simple. I would suggest if you really want to make your social media work, set up a posting schedule and designate someone to be that poster. If you really want to harass people you can post every day. Which is cool, but it needs to be relevant information and information they would care about. If you keep popping up on their wall because you posted on the business’ page promoting an event coming up next Monday for the past 7 posts, people are gonna want to unlike the page. And when they unlike your page, well you just lost their eyes being exposed to your post promotions.
Posting is super simple. It is always an option when you are on your business’ page. Simply decide the medium you want to do it in. Let’s be simply and just post a status. There are tools underneath the textbox where you can add things like location (which is stupid to use unless you are something like a food truck at an event checking in), the ability to add a photo or photos, and the ‘feeling’ button. I wouldn’t even say the feeling button should be an option for you if your just starting up, it is generally used by the people side of Facebook population if at all. So let’s keep it basic and just put up a post that has to do with a promotion Grace’s Marketing is doing. Click publish to post.
Another thing. Maybe photos are not your thing, but adding one would bring so much more attention to your post. When you scroll through your newsfeed, just think what catches your eye more? Someone’s status update about them finding an old photo of themselves, or someone’s status update + a really bad picture of them in the 80’s? Second option obviously.
Yay first post! But wait. What is boosting? I didn’t press the boost button when publishing our first post, and a window popped up about creating an offer. This is a bit to high tech for now, so let’s disregard it and keep it for another day. Facebook lets you utilize promotions online, but for keeping the blog basic for starters sake the only thing we will focus on for a while when it comes to buying Facebook advertisement, is promoting the posts and page.
So after selecting ‘not now’ my post is published for the world to see. Let’s work on boosting the post since we forgot to select it earlier.
Boosting a post means putting money into the post so that your chosen target market will see your post as something ‘sponsored’ in their newsfeed when they are browsing through. This is where they have the opportunity to click on your page and find out more about it. You can choose your audience, the duration, and how much money you want to put into it (minimum is a dollar per day).
You will slowly see progress if you decide to go the route of purchasing promotion. When you do this, you will see a difference in your post (organic and paid growth). Paid growth is just paid obviously, and organic is what happens to the page on its own. You will be able to see statistics on every post (paid or organic) and check out how the post is doing. Was there a large reach? How many people shared it and so on.
Seduce the World apologizes for the delay in posting. As usual we expect to post on Wednesdays but unseen events prevented us from posting on Wednesday hence it being Thursday today. Stay tuned for the next blog that will teach you how to be a sparkling diamond in the Facebook community and increase your sales and brand awareness.
Want to learn more about Facebook can help you out?