Twitter is yet another one of those confusing millennial social media whoo hah right? Well surprise, you can advertise on here too. Believe it or not Twitter is a really helpful tool for businesses when it comes to hitting specific markets, and topics. The social media site is so vast people from all walks of life find themselves on the website. Twitter is different in the sense that it’s a website heavily using hashtags, and in my opinion introduced the hashtag to people. If you remember about a year ago you’d hear preppy teens saying annoying things like “Hashtag my life sucks” “Hashtag yasssssss” and so on. Twitter is the epicenter of hashtags. Facebook has since joined letting common day users use the hashtag system, and there’s an option on Instagram but by far Twitter has gotten the most use out of this tagging system.
If you don’t know what a hashtag is, it’s a word or phrase proceeded by the pound sing (#). When people use this sort of tagging, you can search the word as its now a ‘key word’ in a sense. Its something trackable. It can be convenient when searching for common interests, or trying to find things on that topic. Other uses are for event planning or promotion by getting consumers to use the hashtag like Dominos.
But as expected, the majority of users are of millennial age or so. The 18-29 age group composes most of the users, and surprisingly there are more men then women users at least in comparing 2013 to 2014. And you gotta admit the income demographic is interesting.
Just like Facebook, and Instagram Twitter requires you to have an account.
Twitter is a great tool to help achieve your business goals. There is many different campaign choices you can choose Twitter to help you with, including website clicks, followers, engagement, and app campaigns Twitter has personally tailored. Website clicks would generally what small businesses would choose as their tailored campaign as the other options generally have to do with the specific Twitter account. If you would like your Twitter account to be the main page where customers would get your info (Hey, maybe you have some sort of a business that deals with getting information out) then go right on ahead and explore the other options.
But before you get to far, Twitter makes it a little more complicated then simply setting up a page like Facebook allows you to. You can’t jump from making a wimpy profile and right to wanting to advertise. See here for the requirements. You need to be active on Twitter for a while before advertising. Weird right? You would figure Twitter would happily take your money immediately.
Before I had never really explored the idea of using it as a social media means before I saw that one of the companies I interned for used it for a banking credit union. It’s a place for small little quips and mini urls to spread the word about what your doing. You can’t put as much information as Facebook allows, and the biggest con I see with Twitter is the lack of images. Twitter is conforming to become more like the giants such as Facebook or Instagram, but because it hasn’t had as much image options throughout it’s life Twitter just simply isn’t known for or the go to for visuals.
Tell me about how you use Twitter, and if you think it would be a good business asset to work on.