Have you ever heard of a brand ambassador? Up and coming businesses that generally target the younger population use this handy tool to get the word out about their business on campuses, in communities, and overall create brand equity. A brand ambassador is an individual or individuals hired by a company to promote it’s brand whether through product or service. The brand ambassador usually has to be a repeat customer or one that has strong feelings towards the brand, as his or her job is to more or less be a word of mouth promoter. The brand ambassador may be friends with hundreds of people, and they spread the word of the business by giving testimonial.
Indeed is a website to find jobs, post resumes, and be noticed by employers. Just searching for brand ambassador jobs in the area (Tampa) gives you a multitude of different local businesses wanting someone to represent them. You can almost think of their job as being a groupee for a band on the road, but instead they are in their own area. But how do they fit into social media? Well, as I stated earlier brand ambassadors are generally either extreme repeat customers, or worship the company. Companies don’t hire just anyone, they want someone with good social status and access to many different people.
With that, generally younger people get hired and they are expected to promote not only be word of mouth and testimonial, but also by social media. Normally brand ambassadors are paid either hourly, by stipend, and on occasion through a sort of a commission system. When posting on social media, they sometimes ask you to type in a code at the end of check out to give you a special discount off. While the customer gets that sale, it also shows the company that the customer purchased due to the brand ambassador’s promotions. More established companies tend not to have to use brand ambassadors as they already have a name out there, but smaller more local companies generally use brand ambassadors.
As a student, often bars target college kids because they are known for being in their wild years, and want to go out every weekend to have a good time. Also to get drunk off their rockers. See below for an example of a local posting on a class page. This is more of an example of spamming as a brand ambassador, as this specific post had been repeatedly placed on the page a few days apart. But nonetheless, they get the word out that way.
So what do you think? Have you ever heard of a brand ambassador before? Is it something you think small and local businesses should invest in to get the word out about their businesses? Have you ever been a brand ambassador before?